Alarmed by the rise of lifestyle diseases, FSSAI unveiled Swasth Bharat Yatra on the World Food Day, 2018, built on two broad pillars of ‘Eat Healthy’ and ‘Eat Safe’. It aims to engage, excite and enable citizens to improve their health and well-being.
Drawing inspiration from Mahatma Gandhi’s Salt March (Dandi Satyagraha) a pan India cycle rally was organised, spread around 100 days over 7,500 volunteer cyclists would stop at 2,000+ locations, and conduct in-city and en-route activities and ‘Prabhat Pheris’ to propagate the message of ‘Eat Right India’. Government of India hopes to achieve freedom from lifestyle diseases caused by unhealthy eating through this cycle yatra.
We are driven to provide sustenance for our people, the environment, and the local communities we serve, while also upholding our commitment to environmental stewardship and social responsibility. With collaborative efforts, we can create a healthier food system that nourishes everyone.